People’s engagement with their mobile phones has increased exponentially. On an average, Australians spend around 5 hours per day on their mobile phones, especially on applications and websites. What makes an app a success largely depends on its UX (user experience). UX indirectly determines the app’s overall performance. The entire usability, design, branding and function is taken care of by the UX design process. I cannot emphasise enough on the importance of UX in a mobile application. Any mobile app development is incomplete without integration of a flawless user experience. In today’s competitive scenario you are expected to provide ease of use, quick loading time and an alluring interactive design and so it becomes imperative to provide an exceptional mobile app experience. What makes a difference is reducing the cognitive load that a human brain is subjected to. What I mean is, instead of complicating the app with too much information, simplify it as our brains have limited processing power and abandon tasks easily. Now, in order for users to enjoy your application’s comprehensive experience, try incorporating the following features in your UX:
Declutter
Eliminating unnecessary clutter from your mobile app is highly recommended, for obvious reasons. Cluttering subjects the users to high volumes of information, which only confuses them, making them close the application. Moreover, in a mobile app with limited real estate, why would you want to add multiple images, icons or buttons? You want to improve comprehension and to do so you should keep the app content to a minimum, reduce the number of interface elements, and use progressive disclosure when showing more options.
Unburden the User
Making an effort is not one of the activities humans enjoy. Therefore to ease the process of perhaps, entering data or making a decision, try to look for alternatives. For instance, use the previously filled data by the users instead of asking them to fill it again or set smart defaults by using the information already available. These quick and easy solutions make a huge difference to a user’s experience. Anticipating user’s needs and helping them where they might need help works wonders to provide a smooth UX.
Familiarity is Essential
Familiar pages or screens that almost all applications use have sort of become default screens, like “What’s New”, “Getting Started” or “Search Results”. Users get accustomed to certain simple, easy to understand screens and don’t have to go through a learning curve to interact with each app.
Get Rid of the Gibberish
Jargon is not understood or liked by anyone. Unnecessary use of overly complicated words should be completely avoided. Clear communication conveys your message and doesn’t overwhelm the user. If you happen to know local phrases or words or specific information related to your target audience, use those.
Don’t Ask But Explain
It is key to only ask users for permissions that the app clearly needs. Don’t raise suspicions by asking for all possible permissions. For example, an app for water-intake reminder shouldn’t be asking for permission to access your images or contacts. In addition to this, explain why you app requires access to something. Providing a little more context helps the user understand it better.
UX is the heart of mobile apps and should be considered as an integral part of any
mobile app development process. Apply these techniques for your users to thoroughly enjoy their app experience.
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