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A logo is a compact graphic that represents a specific company, organization, brand, product, website or individual. The main tasks of modern logos are their recognition and memorability among the target audience, a good image, original and easy to remember. Today, there are a huge number of logos in the world, so not everyone can create a unique and effective sign. It is recommended to hire an agency to avail professional Logo Design Services in order to create an imposing logo.

Features of a good logo

Distinguishing associative function
High-quality logos distinguish a product and a company from a competitive surroundings. Customers distinguish the products and goods of one company from another with the help of logos.

The defensive function of logo

Being the property of the enterprise, it protects its goods and services. If a company uses someone else's logo for one or another mercenary purpose, it can be brought to administrative responsibility by law.

Warranty function

By putting your logo on the product, you guarantee its quality. Note that not all companies use the logo. But those companies who are assured, have long been working in the market, practically do not produce products without a logo.

Artistic function

You have probably noticed company logos on clothes more than once. This is the humblest example when a beautiful logo enhances the aesthetics of the products while guaranteeing its quality and protecting the product from fake. The best logos are not just pictures, but important aesthetic elements in the design of the goods.

Advertising function

The one because of which most companies order a logo. The logo creates a specific image of the company, assists the target audience to easily recognize the product, associate it with a certain excellence, reputation of the company and other advertising parameters.

Thus, a quality logo is an essential component of the image. In addition to the above functions, the logo performs psychological and informational functions. It informs the buyer about the manufacturer who made the product, and develops a positive approach towards the company.

2020-01-09 07:02:50, views: 164, Comments: 0