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Marketing and organization behavior have very close connection since their final goal is similar. Organizational behavior creates the required environment in order to promote a product or service via marketing approaches. Marketing entails using communication skills to achieve this goal, which can be developed due to the organizational behavior. The power of words has always been a strong technique to convince the customers to buy a product or to use the services of a particular organization. In order to promote its products or services effectively, the organization needs to adopt some approaches and strategies https://bestwritingservice.com/personal-marketing-plan.html.

Organizational behavior is an essential part of an effective promotional campaign, which includes three important aspects, namely the performance of individual, team performance and the general organizational behavior. The successful promotion of a product or service depends much on these factors. As it was mentioned above, the effectiveness of marketing relies on communication skills. According to this fact, organizational behavior dictates the principles to be used by the employees in order to promote a product or service in the market. Hence, the quality of marketing depends on the qualified employees and the organizational principles.

The organizational behavior is also much dependent on marketing since marketing shows the direction that the organization should follow to develop its core principles. The organizational goals are influenced by the marketing priorities. Hence, on the one hand, if the goal of marketing is to satisfy clients’ needs, the organization should develop such principles which will help to achieve this goal. On the other hand, the quality of the organizational behavior and the approaches that it uses identify whether the marketing campaign will be successful. Hence, marketing and organizational behavior are closely connected. Organizational behavior draws its direction of development from marketing, while marketing uses organizational behavior’s principles to promote goods and services.

2020-01-06 23:47:02, views: 496, Comments: 0