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Logo Design Tips for Fitness and Wellness Businesses

It is really amazing and wonderful as how a human brain stores and then process countless visuals, each passing day. It is quite sure that you might not realize this reality that your brain stores a visual permanently until you encounter that visual somewhere popping up. As compared to text, a human brain processes a visual round about 60,000 times which is simply unbelievable.

As an owner of a small business, you are able to create a relationship with your client or customer with the help of well thought out, catchy and relevant logo. Whether they come across your physical outlet, your advertisement which pops out once in every minute all over the feed of social media platforms, or your event poster; they will definitely know that it is certainly you. You are even able to create templates related to branded email for your campaigns of email marketing.

Visuals and logos have the immense power for the creation of instant association and connection between the customer and your brand. Just like the signs on the roadside which are there to lead people to help them move towards the right places, the logo is the tool that leads your customers to the exact products or services that you are offering to them or what they are really seeking for.

For the industry of wellness and fitness, logos just not do the job of showing the right path to the customers, but they also got supreme power to incite confidence in them. Logos just simply reflect the vision of the project related to a certain brand and create a sense in relation to well-being.

For the sake of more clarity, let’s take an example. Say if you are in search of a nearby spa. Two options instantly pop up: a logo for the first is a blue soothing hibiscus flower, and the second one shows a red fiery dragon. Just see towards the logo design
, which one of the above-described appeals you more? Whether you are in search of a spa that has a logo of peace and calming effect?

I guess you have got the idea in its true sense, right? Now just get into some details in terms of how your wellness and fitness business can just do that – draw your customers’ attention to the fullest, and just force or compel them to create a link between them and your business.

- Tips for the perfect logo design of wellness and fitness business:
When you just start to ponder about the business logo design for wellness and fitness business, you are required to have a bigger picture in your mind. You really have to ensure that your logo just not seems amazing and great in look, but also is identifiable at any cost.

A logo has to be placed on various platforms. And this is the very first aspect to remember. Therefore the logo should not lose its identity irrespective of what the logo’s placement or size is. For instance, your logo can be of bold and big look on your letterhead, but the same logo looks like a tiny circle when placed on Instagram.

Here are some core elements to keep in mind while designing the business logos:
1- Brand Vision

What really is the vision of your brand? Are you a vendor of a specified kind of fitness or you have trained yourself to make a vision for overall health? Are your products, customer-focused or central focused? What are your plans to force your customers to perceive your brand in a particular way and what are your aspirations to achieve? Your logo’s professional creative web design is synonymous with the sales pitch, so it is very important to make a nice impression by using it.

The basic idea is to convey about who you actually are, what you really stand for, and what you have to offer.


2- Ideas that are concept-based
Do not just confine to the extent of icons or images, wide your canvas to concepts as well. The concept need not be hi-fi. It could be just simple equipment of fitness to reflect its use for fitness training, a symbol which shows the connection with meanings that are deep, that are pretty relevant to your nature of business.
3- The colors effect
The utilization of the correct colors can really boost the recognition of your brand up to 80 percent. The logo colors of your brand can impact your potential customers and also have a huge impact on the perception of your brand. Each color is connected with specific traits. By knowing these traits can really help you to figure out what works for you in a suitable manner. In addition to this, as an owner of a small business, it is important too to pick the logos with not more than two colors. Because this will have a cheaper printing cost in comparison to the logos that are multi-colored. In a business within an industry of wellness and fitness, the most suitable colors for making logos are:

Orange – friendly and confident
Green – peace, and health
Yellow – happy and optimistic
Blue – trustworthy and dependable

4- Legible fonts

Clear easy to read and simple – these are simply the most crucial aspects to take care of while choosing your font for the business logo. Some fonts might look artistic and beautiful, but they certainly are not practical in real life. You wish to ensure that customers are able to read what they are seeing in a logo while just giving a glance at it. Often, it is better to pick the font category of Sans Serif such as Arial, Roboto, and Helvetica. If you desire more of an artistic font, go for Clarendon and Rockwell. However, strictly keep yourself away from Brush Script. While Comic Sans is a no-no for sure.

5- Simple as well as catchy

Simple logos are hard to forget. Easier the professional creative web design logo, easier it would be to remember. Incorporate the story in your logo, if you have one. It will make it catchy as well.


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2019-10-01 01:27:01, views: 217, Comments: 0
   
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