All business owners understand the importance of effective advertising, yet no one wants to spend their entire yearly profits to make it happen – especially when there is no guaranteed return on investment. If you’re looking for an affordable yet efficient way to advertise your brand, then we recommend a timelessfabric pop up display. Designed to quickly catch the attention of passers-by, they can achieve great success simply by being assembled. However, in order to create an attractive banner, then there are a few elements you need to include. Thankfully, we’ve prepared this handy guide to help you on your way.
1. Placement of Important Text
The placement of text should be one of the first things you consider when designing your new
fabric pop up display stands. We suggest making a hierarchy of text – the most important information should be placed at eye level and should be legible within five to ten meters. The complementary text should be legible from within five meters, whilst the least important text need only be visible once potential customers have approached your banner; this text can be left off if space dictates. It’s also wise to remember that people leave from left to right, top to bottom, so text should be displayed by importance in this way too.
2. Choosing your Colour Scheme
When choosing a colour scheme, it’s important to choose colours and tones that will stand out from the crowd! An all-white or all-black banner may simply blend in with its surrounds, and depending on the location, certain shades of green may be hard to spot too!
In addition to these points, using colours that are already found within your branding is critical to creating a cohesive appearance across your marketing material. For instance, if your logo or staff uniforms are a bright blue shade, then this is a great choice for the bulk of the pull-up banner! You can be more liberal with the colour of the font, choosing a tone that will stand out against the background rather than a colour that is necessarily in line with your other material.
3. Adding your Logo
We recommend placing the logo at the top of your
pull up banners, as this will automatically alert potential customers as to the business they are interacting with. This is critical if you’re advertising a product or service – rather than your company as a whole – as this may be the only piece of information that is brand specific.
4. Add Meaningful Graphics
One of the sayings that often comes up when designing banners is that ‘A picture tells a thousand words’. This is true with graphics as well. Why waste valuable space on imagery that doesn’t hold any importance? As we mention below, professional assistance may be critical here.
5. Get Professional Help
If you’re still struggling to create a design that you believe is an attractive and accurate representation of your business, then we recommend seeking professional assistance. No matter what your advertising, a professional team can put the final touches on the project or design the whole thing from scratch. This is especially important in the photography and graphics, as these aspects can quickly giveaway the level of expertise – or lack of – involved in the design.
As you can see, there are a few key elements that should be followed when designing any fabric pop up display. By implementing these aspects, you can be confident you’re creating a display that will be as effective and efficient as possible – and bringing new customers to your business at the same time. By seeking professional help, you can be sure your banners will be an accurate reflection of your company, and contribute to your own reputation and success. No matter what your industry, a well-designed pop up is an excellent addition to any advertising campaign.
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