For decades, design trends have been consistently changing. Due to that, being able to keep up with the latest trends have become a difficult task. If you are a business that needs to get an exceptional logo made then it is better to first understand how the trends work.
While some companies focus only on staying on top of the logo design trends, others try to be their own trendsetters. Companies such as Google, Disney, and Target have been considered as one of the major
logo design trendsetters. Moreover, their logos are often used by other businesses as an example of logo-making.
Where Do You Stand?
Among all the business giants who are well-known for their incredible logo crafts, many have ignored the logo trends and decided to let their imaginations run wild.
To create an eye-catching logo, you need to first figure out what your brand’s core concept is. Is it something modern, traditional or completely out of the box?
Following the current trends is not necessary to make an incredible and memorable logo development. Graphic designers sometimes think out of the box and still, produce an amazing logo design. To figure out how you can be a trendsetter for logo creations, you need to first ask yourself an important question.
What Should Your Brand’s Logo Development Be?
To figure out what your logo should be, there are a few points you need to keep in mind. In order for your brand to completely captivate your audience, your logo should be:
• Simple – no elaborated shapes or colours
• Memorable – be easy for the consumers’ brain to process
• Versatile – be flexible under any banner or size
• Appropriate – should be able to properly convey your message
• Timeless – it should be something that does not go out of trend for a long time
If you think your brand’s logo is not created according to these points then you need to set your branding priorities straight.
Leading – Good or Bad?
Although good designs have been made in the past, there have also been times where they had to be changed to meet the needs of modern time. For example, Apple’s first logo craft was not a bitten apple.
Similarly, as time passes, the technology shift influences how logos should be created. In the past, designs with artistry were the most popular, but now consumers often go for logos that are simple and minimalistic. As mentioned, there are still plenty of designs that have been created without following any kind of trends.
However, not everyone is good at creating successful logos from scratch. Sometimes it is necessary not to follow trends, but just to keep them in mind when creating a logo.
Trends in Design 2019
There is no denying that trends exist for a reason, and consumers will always go after whatever is popular. At the end of the day, a good design should be honest and have an eye-catching appeal. This means that you should keep only the necessary elements of each trend in mind, but create something new and influential. To do this, you need to keep certain elements from each popular trend in mind:
1. Responsive Designs:
Since one of the five elements of a good logo development involves simplicity, it is important to make the logo design as simple as possible. However, keep in mind that a well-designed logo should not be stripped off from its original theme or core concept. Whether you add a text to your design or not, a design should be responsive to the brand’s message.
A properly-constructed responsive logo is very quick to reach the audience and can convey your brand’s message in more ways than one.
2. An Appropriate Design:
An eye-catching logo can be fun, however, only if the company or brand is fun. This is where the element, ‘appropriate’ comes in. For example, if there is a business that helps people hold funeral services, it will not be taken seriously if the design is made with a ‘fluff’ texture.
Similarly, the logo should be made according to what the brand’s message is or what it is trying to sell.
3. Simple Typography with Monogram:
For successful logo development, achieving simplicity is the key. And if it is combined with a monogram, then the logo can become a good trendsetter.
However, as mentioned, it should be appropriately used in the design. For example, a brewery with this combination will not be such a good idea but if a brand like Channel has a logo with this combination then it will be quite successful in getting consumer attention.
4. SEO Logos:
Adding versatility to a logo is an important aspect of designing logos. This is why if your current logo does not match the social media or search engine requirements then you can simply change it to make it look and seem more flexible.
Making a different logo for every platform or situation is not such a good idea. You do not need to confuse your audience even more than they already might be. In fact, creating one logo craft that fits all the requirements is the best business decision you can make for your brand.
5. Animation is a Big No:
These days, animations play an important role. However, what about logo designing?
Even though some brands claim they use animation to make their logos successful, it does not. The reason is that animated logos do not fit in every situation. For example, if you are thinking of making a pamphlet, an animated logo would be the last thing you would want to include in it. Instead, you would want something simple that makes sense to the audience.
Consumers’ Needs
At the end of the day, what matters is how your consumers perceive your brand’s logo creation. Keep in mind that you are not branding your business to please yourself, but please your audience. Making a logo that is both eye-catching, easy to process and memorable is what will make your brand a trendsetter for logo development
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