Facebook is very successful in generating ad revenue from and for mobile platforms, but how will it beat Google?
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For the sixth consecutive semester, Facebook's revenues from advertising sales have grown more than 60% compared to the same period of the previous year . What is said a real madness.
In the third quarter of 2014 (closed in September) the figure increased 64 percent, with revenues of 2.96 billion dollars.
It is also confirmed that for the sixth consecutive quarter, the company's total revenue grew more than 50 percent . In fact, between July and September of this year, it increased 59% to $ 3.2 billion, far exceeding the estimates of all analysts.
Three years after top Wall Street brokers raised concerns that Facebook might not be able to make enough money from mobile platforms, the social network shows that it is making more and more money in that area.
66% of revenues for the penultimate quarter are generated by exclusive advertising for cell phones and tablets.
Incredibly, despite everything, Facebook is still much less in business than Google , although that does not detract from the importance of social networks.
While both companies are considered the biggest rivals for the sale of digital advertising, with aggressive digital campaigns, the search engine made about five times more money from advertising in the third quarter than the Zuckemberg company.
At GROU , the leading agency in the development of Inbound Marketing in Mexico, we believe that Facebook should contribute even more in Latin America in the sales techniques of b2b companies and in online sales.
HOW TO WIN THE WAR?
Facebook's most obvious income opportunity remains among its international audience. There is a huge gap between where Facebook makes its money and where its users are.
The United States, Canada and Europe accounted for 73% of Facebook's advertising revenue in 2013, but only 40% of people in that region used Facebook at least three times a month.
A year later the gap grew. In the third quarter of 2014, those regions again contributed 73% of Facebook's ad revenue, but only 37% of its monthly audience.
Facebook knows the opportunity lies in narrowing the international gap to catch up with Google, which will take 32% of all global ads this year, compared to Facebook's 8%, according to eMarketer estimates.
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