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PROVEN TWITTER ALONE CAN HELP DRIVE CAR SALES

The exclusive Twitter campaign launched by Audi for the last Superbowl is now part of the history of digital marketing. New data today confirm the value of the network in the sale of cars.
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Car salesmen who are active on Twitter ask themselves every month: Are our tweets influencing people to buy cars?
To answer them, the social network released new data that tries to show the high value of every 140 characters in the digital marketing industry , confirming that it does serve to increase sales.
MarketShare , a rated market analysis company that has alliances with global brands, including Twitter, measured for the first time the direct and indirect effects that the microblogging network has on car sales in the United States.
Reliable information from more than 20 companies could be tracked, confirming that 34 percent of luxury compact cars were sold thanks to the social media strategy of manufacturers and dealers, specifically on Twitter.
In 2013 and so far this year, MarketShare concluded that Twitter directly generated $ 916 million in car sales thanks to:
[list=1][*]Exclusive ads for Twitter
[/*][*]Positive mentions to brands
[/*][*]Television advertising amplification
[/*][*]High activity of manufacturers
[/*][*]Contents of interest to your audience
[/*][/list]For every dollar invested on Twitter, the return was $ 18 in sales for luxury compact cars. While in the case of medium cars the return was 8 dollars for every dollar invested.
There are more than 65,000 daily tweets regarding new car purchases. Online car sales are up 190 percent in the last 22 months .
There are 32 million people a month in the United States alone looking for information on automobiles. 15 percent intend to sell or buy within a period of no more than 180 days.
Rob Pietsch, Head of the Automotive Division at Twitter, said very enthusiastically that brands finally have a report that proves them the unique opportunity to connect with an audience of buyers who, every second, express their intention to buy a new car.
At  GROU , a leading agency in the development of  Inbound Marketing  in Mexico, we are aware of all trends and new types of digital marketing.
In a strategic alliance with Advertising Age, a world leader in advertising and marketing information, we publish valuable content. 
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2021-04-15 19:46:08, views: 205, Comments: 0
   
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