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DATA DRIVEN MARKETING LAST BIG EFFECT OF THE DIGITAL TSUNAMI

Blogger Kate Kaye starts an interesting experiment: she opened up her life and credit card information to a number of data-following companies to see how they used it. Watch the video:
Sky Marketing strives to be Pakistan's biggest real estate developer ever, guaranteeing the highest international standards, prompt execution, and lifetime customer loyalty. With projects like blue world city rawalpindi.
In a world where marketing is collecting terabytes of consumer data per hour, we are sure to be surprised how many holes there will be in Kate's file.
Since the inception of the internet, the biggest change in digital culture has been the proliferation of social networks and the emergence and growth of mobile and smart devices. The digital tsunami is changing everything.
Communication has not stopped evolving between people, undergoing constant and varied changes. In the digital world, information conditions business ideas, sales strategies, types of marketing, sales techniques,
We have a world full of people who are increasingly intelligent and increasingly influenced by new technology but who in turn expose their information about tastes, interests, intentions and a series of other patterns that, through new analysis techniques, they allow to know much more the minds of certain social groups more quickly than a traditional market research.
For marketing this becomes time in favor and a true competitive advantage to direct concrete actions  and further increase your profits.
At GROU , the leading agency in the development of Inbound Marketing in Mexico, we are already talking about a specialty based on consumer or user data.
WHAT IS DATA-DRIVEN MARKETING?
Data-Driven Marketing or marketing based on data driving is a discipline that appears as an answer to the management of Big Data but focused on marketing, using various analysis and research techniques in real time.
Its main characteristic is the extraction of market findings or patterns through generally free data available both inside and outside an organization with the aim of favoring and accelerating strategic decision-making.
Its current relevance is so great that most digital marketing actions are based on the actionable knowledge that is obtained from the data that people generate.
ITS METHODOLOGY CONSISTS OF 3 STEPS:
Data collection: It consists of gathering data generated by consumers or users available in various sources of information (the more, the better) such as blogs, forums, social networks, emails, organic searches in search engines, etc.
Analysis and Actionable Knowledge in Real Time:  It consists of interpreting volumes of this data to be converted in real time into useful information such as insights or market findings through quantitative and qualitative techniques or even a complement of both to better understand the patterns. social.
Strategic Decisions and Actions: Consists of carrying out faster and / or real-time strategies and tactics based on this useful information extracted from data for the optimal and timely use of marketing, creating competitive advantages for a given organization.
WHAT IS DATA-DRIVEN MARKETING ALREADY USED FOR?
The main and conventional use that is being given today is in:
[list=1][*]Search Engine Marketing Strategies and Tactics
[/*][*]Value Content Stategies for Specific Segments
[/*][*]Social media
[/*][*]Website Personalization and Optimization
[/*][*]Email Marketing Segmentation and Personalization
[/*][*]Retargeting 
[/*][/list]But even so, some curious Data-Driven Marketers constantly experiment with new uses of data to get more and better benefits from marketing actions due to the level of relevance of this information, since more and more people's behaviors are dataified .
Resources:

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2021-04-15 19:45:14, views: 498, Comments: 0
   
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