Cigarettes have been a notable trend not too long ago. Even today, when there are strict regulations on the advertisement of these products and set age limits, the market for cigarettes is still flourishing. In Asian countries, the demand for cigarettes is higher than in the western world. A few years back, I went to one of the biggest factories of tobacco products in Asia. The daily production of cigarettes in that factory is humongous. Well, that was one factory, and there are many other factories operating around the world.
Like every other retail product, there are also massive demands for their packaging. For cigarettes, the usual packaging are the standard cigarette boxes that almost everyone is familiar with. There are other types of boxes that serve the purpose as well, but the signature cardboard cigarette boxes are the most famous ones.
With cigarette packaging, there are many things you have to be careful with. These things include keeping the product fresh, presentation, durability, representation of the brand. Cardboard has the material that covers all these departments.
The freshness of tobacco products is a major concern of the majority of smokers. Though the tobacco in the cigarettes may look old and dry to the nonsmokers, that’s not the case. My father knows the right freshness and aroma of a cigarette pack when he sees one. According to my grandfather, he used to drive to a distant shop on his way home to get a pack of cigarettes with the right freshness. So, it’s that big and important for smokers.
You may have noticed that most packs of cigarettes have a paper-based inner layer. It serves to keep the aromas intact and keep the cigarettes from excessive moisture or drying. Also, there can be plastic wrapping the whole pack for the same purpose.
A major reason for using cardboard as the packaging material for cigarettes is the fact that it is odorless. It does not add any unwanted smells to the cigarettes. For the same reason, cardboard is also used for packing chocolates and cigars.
In addition to keeping all the aromas intact, the pack of cigarettes has to keep the cigarettes safe as well. No smoker would ever want a pack of damaged cigarettes. Therefore, the tobacco brands get durable and sturdy packaging boxes.
Like other retail products, cigarettes may also be shipped from faraway lands. During shipping and handling through rough conditions, the sturdiness of the packaging has a massive role to play. Also, it keeps the cigarettes inside the pack even after opening.
Another critical aspect of the cigarette boxes is their presentation. Smokers do not only want the cigarettes but a complete experience. That’s why how a brand presents its products is crucial. If it is in a fashionable and elegant way, the buyers would like it even more. Otherwise, a bland-looking box may not get the attention the manufacturers expect it to get.
The presentation is also essential because it attracts the customer. Although smokers are usually brand loyal, they rarely try other brands as well. That may be because of fluctuation in the quality of the product of their original preferred company or anything else. But for another cigarette brand to make a customer, that’s a perfect opportunity. The presentation can have a major impact in this regard.
The white surface of the cardboard is very customization friendly. You can try out various color schemes, themes, and many other details. Other than printing, you are also open to many finishing options with this material.
For the tobacco companies, getting brand loyal customers is important. Because if a customer likes your product, they will want the cigarettes from your brand every single time. Therefore, proper branding of a product is very important.
The companies like to have their logos, taglines, and other details printed, embossed, debossed, or foiled on their packaging. Most of the major brands take their branding seriously because it is a big deal. Cardboard is an excellent material for all these details.
These are the reasons why almost every pack of cigarettes you see in the market is made from cardboard material.
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