In this episode we talk about the trajectory that has to be traveled in order to achieve digital maturity. We use as a basis the maturity model that Smart Insights created, created from the CMM (Carnegie Maturity Model) applied to technology, now adapted for digital marketing.
Sky Marketing strives to be Pakistan's biggest real estate developer ever, guaranteeing the highest international standards, prompt execution, and lifetime customer loyalty. With projects
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There are 5 stages that an organization must necessarily go through to eventually reach maturity, which in other words means having market-leading digital capabilities. The 5 stages you go through on the way to digital excellence are:
[list=1][*]Lagging
[/*][*]Developing Capabilities
[/*][*]Average Capacities
[/*][*]Capacities above the industry average
[/*][*]Market Leading Capabilities
[/*][/list]For this we also evaluate 7 digital capabilities, we will talk about the 3 main ones.
[list=1][*]Strategic approach
[/*][*]Continuous Improvement Process
[/*][*]Convincing and Executive Support
[/*][*]Resources and Structure
[/*][*]Data, Martech and Infrastructure
[/*][*]Integrated Customer Communication
[/*][*]Integrated Customer Experience (UX)
[/*][/list]The first 3 capabilities are most important to us. These capabilities are usually forgotten by organizations seeking to advance their activities related to digital strategy. Most ironic of all, strategy is often non-existent. That is why these three are the ones that will allow us to have a much clearer navigation, they are what will give us direction for all the other capabilities that fall within the tactical and are mainly the priority (badly) within the organizations.
Marketing will never stop being an expense, without a digital strategy. We must turn marketing into an investment in the future. This is done only by defining the strategic course of the business and the first three capabilities are the ones that focus on this.
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