Statistics have shown that 90% of internet users say that seeing a video about a product is helpful in the decision process.
More specifically; according to Unbounce, animated explainer videos increase conversion rates by 20%. That's a lot of compelling evidence suggesting that video marketing should be a major focus of your social media marketing plans.
The reason for that high percentage is quite obvious. When done properly, animated videos can do the following:
1. Explain what your company’s product/services are in a much simpler and easier to understand way. With it, you can captivate your audience with a convincing story about why they should engage your services, use your products or perform whatever tasks you want them to do in 60-120 seconds and 150-300 words. This can be especially helpful when you have a complicated product or service to communicate.
2. Connect with your audience in a fun, emotional and eye-catching way. This helps capture the attention of your target audience and leaves great impressions on their minds.
3. Guide new customers directly to where you want them to go, thereby increasing your conversion rates.
All this put together have made animated videos boom in popularity over the past year. And there is no better time than now for your business to leverage on the opportunity to grow with it.
The good thing is; you don't need to know how to do it. A lot of smart entrepreneurs now offer video animation services to fill the gap for those who need video content created. You only need to simply conduct your research and locate one of them. View this website for more information on video marketing and Twitter marketing services.
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