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Expert Tips for Driving Traffic to Your Website

Any expert from a reputable Perth digital marketing firm will tell you this. As soon as you are converting your existing traffic at a higher rate you are free to drive boat loads of traffic into the site. Here are tips for doing this.

Google AdWords (PPC)

This is a favorite of many marketing agencies Perth and one of the online channels that drives the most sales. AdWords when set-up correctly can be incredibly powerful in driving boat loads of sales at a reasonable cost.

Search Engine Optimization (SEO)

SEO is the bedrock on which your site should be built. The secret here is to identify the keywords you would like and have the potential to rank for and optimize your site for that. You then need to get as many high quality links as you can. Next create content of a high enough quality that someone would want to link to. Links are a major determining factor for Google when ranking one site over the other.

Social Media

Social Media, according to our Perth digital marketing company, is great for amplifying the reach of your content and influencing people. First it is important to be connected to the right people, ideally your ideal customers who will value your content. Social Media does little for direct response (sales) it is a slow burner that will influence you ideal customer over time.

Email Marketing

Email is one of the most cost effective and effective forms of digital marketing available today. Your email list will be made up of people who have shown an interest in your business or people who have already purchased from you. This is invaluable for driving sales and keeping your business top of mind.

Display Advertising

Two options when running display, if your goal is branding, buy on a cost per thousand impressions (CPM)/. However, if you goal is direct response, run your campaign on a cost per click (CPC) basis.

Display advertising through the Google display network can be incredibly cost effective when set up correctly and targeting people who are in market to buy your product or service. Marketing agencies Perth will tell you that this is an invaluable way of getting great exposure on some of the most visited sites in Perth.


Remarketing is awesome and very cost effective, it allows you to advertise to people who have been on your site and left with a display banner enticing them to come back to your site and convert.


YouTube can be used from branding or remarketing purposes using video content and the best part is if somebody only watches 27 seconds of a 30 second video the view is completely free, Sweet!
2018-10-03 17:19:09, views: 1019, Comments: 0

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