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After your video production, the next step is promotion. To get the best out of your video, you need to be strategic about advertising. There is no point in producing a video if it doesn't get to the target audience. So, if you have already shot a marketing video, congratulations to you.

Here are ways to promote your video content:

Optimize your content

Ensure that people can access your video via their mobile phone. Also, ensure that you target the right keywords because users may type in a few words in the search button. If your leading platform for promotion is social media, you need to tell your story differently. Social media users love to hear stories that are captivating from the beginning to the end. It becomes more interesting if the videos are short but packed with trigger words.

Publish natively

YouTube is the most popular video streaming platform. Many businesses publish their videos there because it is believed they'll be found there easily. After your video production, post it on any platform you deem fit. Some of the most popular ones are Instagram, Facebook, Vimeo, and of course, YouTube. No law limits video promotion to one site. You can share with as many sites as you want because it ensures that your content reaches a broader audience. Best still, most of these platforms allow for paid ads. With this type of advertising, you can part with some money, and these sites bring your content before your target audience.



Share your video in specialized communities

One way to reach buyers is by bringing your video production to them directly. There are online communities that focus on a particular niche. For instance, there are Facebook groups specially created to give useful tips to first time mums. If you sell baby products, you can share your videos on such groups. To get the best out of this, ensure that you are an active participant in the group discussions. Answer questions and proffer solutions so that whenever you share your content, your audience is interested.

Tie video content with their marketing strategies

We all love freebies. One way to get your audience hooked is by promising them freebies. Instead of focusing on promoting your business in your video production, why not add a giveaway session. Start with what you're offering free of charge before you get to the meat of your content. Freebies emotionally capture your audience and make them listen to the end. Remember that if your content doesn't engage them well enough, they may be tempted to ditch your freebies and go somewhere else.

What is a good book of no one reads it? What's a beautiful dress if no one wears it? While you're busy creating quality videos, ensure that experiment with as many promotional tactics available to you.

2020-11-03 19:01:29, views: 314, Comments: 0