It's been 20 years since Amazon was born. Born as a simple online bookstore, today Jeff Bezos' platform is the most famous marketplace in the world, but how can you use it effectively to sell your products? In this article 5 practical tips to increase online sales thanks to Amazon.
Amazon's popularity is no mystery. Over the years it has earned the trust of buyers and retailers, establishing an undisputed leadership over its competitors. A Web Retailer study states that the number of people buying on Amazon is 4 times greater than those using eBay.
If, in addition, we consider that approximately $ 88,000 per minute is spent globally on the platform, here, for those who sell online, it becomes even more interesting to understand how to get the most out of this channel.
1. Solicit reviews
The power of other customer reviews is incredible. L ' 88% of consumers , in fact, claims to trust the online reviews that personal advice, which is why it is worth devoting time
Amazon Inauthentic Suspension And attention to this aspect.
Ask your customers to review the products they liked, starting with the ones you know in person and trying to think outside the box. A review does not have to be exclusively textual: images and videos are highly appreciated by users because they help them to get a concrete idea of the product, why not also include them in reviews?
2. Improve SEO
Like Google, Amazon also pays close attention to the presence of keywords in the headlines to sort search results.
For the title you have 500 characters, in which you must make sure to include as many keywords as possible to improve the positioning of your products. Here Amazon suggests specifying:
brand name;
product description;
product line or series;
material;
color;
cut it;
Quantity.
In addition to the title, Amazon also allows you to complete a field dedicated to keywords, where you can enter up to five keywords for each article: choose them wisely!
3. Discounts and promotions
Discounts are one of the most effective ways to increase conversions and build trusting relationships over the long term.
Deals of the day and significant discounts can make you appear in the top positions of the search results for a certain product category. Additionally, you could also appear on the front page of Amazon's “Hot Deals” section, which would give a significant boost to.
4. Marketing outside of Amazon
While Amazon prohibits placing links and CTAs that take you out of the marketplace, that doesn't mean you can't do off-platform marketing to drive traffic to your Amazon store.
Having a blog is a great way to achieve this, as it allows you to target very specific niches of profiled users. By writing articles on topics that are interesting to your audience and inviting them to discover your product selection on Amazon, you can significantly increase your conversion rate.
5. Invest in advertising
To get noticed among all possible competitors paid advertising remains one of the most effective solutions, especially for those who are at the beginning. The sponsored products from Amazon are displayed below the search results, in the right-hand column or on pages with product details.
These are just some useful tips to increase the performance of your Amazon store. But every e-Commerce is different from the others and needs a specific marketing strategy, to be tested in the field to establish the most effective techniques: choose the option that best suits your audience and start getting noticed.
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