Tips to improve your website
Some points have to be noted to improve your website:
Focus on User Experience
When it comes to picking one brand over another, a customer’s experience will be more significant than product or price, by around 2020.
Some of them will not be ready to hire a branding specialist. However, there is an abundance of information out there about enhancing the user experience, which you could take advantage of. You can check out e-books, articles and posts for research that shows what digital consumers expect today. That means making certain your page load time is as near to 2 seconds, using colours that resonate with your target audience, sweeping up the layout of your homepage, and testing your buttons and links for functionality.
If you spend some time involved with your website from the other side of the glass, you will be able to understand what frustrates your visitors. You can try to make a purchase, and then send a request to your customer service team. This is done so as to measure the response time). You can then read your content with a critical eye. You may also run a usability test.
Modernise Your Pages
It is high time you updated your website if it is several years old. Fresh, popular content conveys a message that you are spending the time and resources to linger ahead of the competition.
You can also replace old photos with new images, or perhaps add a video or two, such as a welcome video, tutorial or product demo. Other than that, you can also update the leadership profiles, post important industry news, and invest in some relevant blog posts that show you are the industry’s go-to specialist. The primary motive is that your customers should feel that you are an innovative and “in-the-know” company.
Get Your Analytic Tools Out for a Turn
These days, you find back-office analytics for most of the websites. Furthermore, your web hosting partner presumably presents proprietary tools, too. The Google Analytics wheelhouse has accessories to help you dig deep into the information to determine who is visiting your website, which pages they browse, where they come from and how long they stay on your site.
These perceptions can turn data into actionable information that you can utilise to enhance the user experience, improve click-through rates and increase engagement levels.
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2018-08-22 17:11:14, views: 155, Comments: 0
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