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When you are in business, you need to tell your customers what you need to tell them and then tell them again; repetition has an important role to play when you have stuff to sell. This is because people have a tendency of forgetting things they hear only once. One of the best ways to achieve this type of saturation is through instore radio where repetition occurs at given intervals; unfortunately there are many companies that cannot afford to saturate radio stations with their adverts every day and every week. This is where instore music comes into play.

It has always been said that it is easier to keep an old client than to make a new one; nothing is truer when it comes to many businesses. One of the best ways to raise business revenue is to look for different ways to expand your client base and repeat the message about your goods and service to them over and over again. It is possible to create your own radio station in store so that you saturation efforts can be directed to those people who come to your store on daily basis; if the messages are clear, these people will most definitely tell their family and friends which is word of mouth advertising; the best form of advertising.

With the development of technology and the advent of many portable media devices, people are not limited in terms of choices regarding where to get their media from. On the other hand, you will remember that moat people spend only between 15 to 20 minutes in their cars as they hop from one place to another and, as a result, any messages you put on radio may not quite be heard; it doesn’t matter whether you can afford to pay for all high frequency ad rotations on the most popular radios stations; you can do better with an instore music program that no one can change to any other channel thereby becoming more captivating to your targeted audience.

You also know that you may not have a way of knowing whether someone came to your store following an ad you may have run on any popular radio station; this can only happen if the ad required that people indicate that they heard it on some radio station. When economic times are hard as they are today, it pays to be smart on how you spend your advertising budget so that you can track as much as you can and do more with little. Instore music allows you to package your ads together with the relevant music and get better results.

2015-12-03 16:24:11, views: 443, Comments: 0