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Ecommerce Website Design with Mobile Markets in Mind

Building a successful e-commerce website has never been an easy job, though these days there’s, even more, to take into account than ever before. Over the past couple of years or so, mobile access to the internet has become the new number one and is slowly but surely eclipsing standard desktop access. The overwhelming majority of consumers now own a Smartphone, a tablet PC or perhaps both, which is a growing number of cases are replacing desktop devices when it comes to surfing the web and buying things online. What this means for those running the online business is a pretty pressing need to deliver an exceptional experience of mobile users as well as the standard desktop crowd, which presents some unique challenges in the design phases.

If a business decides not to go with mobile commerce applications and instead side with responsive site design, the main thing that had to be taken into account is simplicity. Responsive site design is great in that it will make sure that all information and features are scaled down to such a size as to allow them to be viewed and accessed by smaller devices like Smartphones. However, what it won’t do is to in any way condense the information or reduce its abundance, which means that if any given page of the site is quite massively overloaded with complex information, this might not present too well on a mobile device. This is, therefore, something that’s more than worth thinking about when designing the desktop site as a whole.
image source: Pexels

Also important to bring into consideration is navigation. When you have a full-size screen to play with a mouse or trackpad, it’s easy to navigate around pretty much any site. However, things take a decidedly different turn when all you have to work with is a 4-inch touchscreen. As such, make any of the navigation buttons too small or fiddly and you run the risk of visitors not being able to get where they want to be and losing patience with the whole thing. Navigation systems by their very nature should be clear, simple and easy to use – and that includes for small screen users too.

Something else you must remember is that when it comes to filling in forms, doing so on a Smartphone can be annoying, to say the least. It’s all well and good to ask a desktop user to open an account, fill in a bunch of forms and generally type in their life’s history, but ask a Smartphone user to do the same and they’ll beat a hasty retreat. You need to make their life as easy as possible by requesting as few details as possible and not expecting them to do too much typing.

And just to round off on a similar point, never demand that a Smartphone user opens an account which means they then have to go into their email app to verify and once again log into their account before making a purchase – about 99% will not give the idea so much as a second thought.

2018-05-10 17:00:15, views: 349, Comments: 0