jacksonhenry

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YouTube used to be the only option for video marketing, with maximum traffic present only for that specific purpose. But it has changed with the incoming and development of social media sites such as Facebook, Instagram, and even Twitter. People have diverted a lot to these alternate social media companies for their business needs. They help to create an immediate awareness for a brand whenever someone launches a marketing campaign.

Facebook also has a wide range of targeted features that ensure that content reaches its intended audience with precision. But one basic key feature that YouTube has to give it an advantage is that audiences browse YouTube with the intent only to watch videos. In the initial stages of a buyer’s journey, they try to research and find as much as possible about the problem at hand and potential solutions for the same. It usually draws them towards YouTube, where they watch several videos as part of their research. Secondly, YouTube has a strong upside when it comes to long video engagement. Uploading a video to Facebook, the user gets most of its views on the first day. But uploading the same video on YouTube, only 20% of potential views will be on day one. This infers that YouTube has a huge advantage. Ways to optimize YouTube SEO are:

 Filename
Before you upload your video on your site, ensure that you enclose a keyword or a buzzword in the tagged image. It makes the video more attractive for the user and will help you get more views and thus more engagement. Do the same with your video file name as well.
 Video title
The title you use for your video should be at least 5 words long and must be filled with keywords used in searches. The more optimized your video name will be, the higher it will rank in a search. You can include multiple SEO in a long-phrase too.

 Descriptions
Descriptions are a great way to speak to the audience. You cannot incorporate everything into the video itself. At times you may find the need to explain a certain part of the video and put forward your interpretation of a context to lead the viewer in the correct direction. All this can be done with a description of the video. A well put description can resonate with the audience and make your content just a bit more appealing. Absent description box makes the creator look lazy or under-prepared.

Apart from this, there is another reason that a good description will help you. Google searches can go through text but not video content yet. So when a user happens to search for something related to your content, Google will read through your detailed description, and if it finds your description matching the requirement, it will push your video forward. Try optimizing the description as well as possible and try to mention every topic that you have dealt with in the video.

 Tags
A lot of people assume that hashtags are just something that people do. But it has very high relevance, and incorporating the correct hashtag or a string of correct hashtags will ensure that your video gets better visibility and is categorized in the correct list. Include keywords of what your video is about and insert more important hashtags upfront. These tags can help you to get discovered in YouTube’s sidebar in the “related” videos section.

 Encourage People to Share and Subscribe
Links and connection building is very important whenever you want something to reach a larger population. And it is even more important for improving your Google ranks. Urge and encourage your viewers to subscribe, like, and share your content to create engagement. A channel or a video with a big number of subscribers and likes, google interprets it as quality content due to a huge group of people preferring to watch it.

YouTube itself views user-friendly signals to rank videos on its platform. YouTube algorithm assumes that the fact that people are subscribing to your content and willing to view more of it means that your content is of superior quality.
 Create a keyword-rich playlist
Another pro tip at managing your account is finding topics that are widely searched on the internet, choosing the ones that are relevant to the stream of content that you post on your profile, and then making videos related to those searches. Pair it with a little that mentions all keywords and key phrases to divert the viewers to your content without much effort.

 Follow the trends
Many times, certain occurrences and news create a trend on social media. With something gaining sudden popularity, people feel the need to know more about the specific topic and search those issues on YouTube to find videos that feed them with more information. In such instances, it is always wise for your account’s popularity to hop on those trends and create content that revolves around the point of mass discussion. By doing this, you will ensure that the YouTube algorithm works in your favor and helps you garner more views and likes without much effort apart from posting the video in the heat of the situation.

Jackson Henry. I’m a writer living in USA. I am a fan of technology, arts, and reading. I’m also interested in writing and education. You can read my blog with a click on the button above.

Source- YouTube SEO Tips

2020-07-03 22:44:52, views: 1249, Comments: 0