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Social media is a computer-mediated platform that allows individuals to create, share, and view information of their colleagues and people of interest. It is a crucial platform for various institutions and organizations, especially those in the business sector. Social media allows for a faster and easier way of sharing information about an organization’s activities. It also enables one to have a better insight into the customer’s needs. Additionally, it allows an organization or company to know what its competitors do. In addition to that, social media also increases brand awareness and loyalty. However, social media has disadvantages too, including opening up the possibility for hackers and fraudsters to attack the organization. It can also potentially reduce employees’ productivity due to the time that they spend on social media, updating their profiles.
Social media has made it possible to share information easier and faster. An organization can pass information to its customers in a short time by posting it on its social media page. The target audience will see it on the platforms that they use. Organizations can create advertisements and post them for new and potential clients to see. For example, a new organization might post what it deals in, and those interested in it will have the opportunity to access it freely on various social media platforms.
Social media allows an organization to have an insight into what its customers want. Users of social media platforms mostly have profiles, where they upload information about themselves. These profiles allow finding what people like, when, and how they like it. For instance, an organization can look at the conversations about its brand and get relevant information for smarter decision-making.
Social media makes it possible for an organization to know what their competitors do. This information is critical to them, as it will make them remain relevant on the market. For instance, an organization might offer taxi services to its customers and notice that one of their competitors has designed a mobile phone application that makes it easier for them to serve their clients. From that, they can come up with better means to counter that and ensure they still hold their market position.
Social media increases brand awareness and loyalty. An organization with a presence on social media makes it easier for its customers to find and connect with them. They will be able to tackle complaints and receive feedback on how to improve the quality of the products they provide. For example, an organization, such as a radio station, might have issues with the clarity of their sound. The firm will solve the problem after they receive information from one of their listeners and fix the error.
On the other hand, social media also poses a threat of hackers and fraudsters to use the opportunity to launch virus attacks, flood it with spam information, and commit fraud. Exposing information about an organization on social media might attract people with malicious intentions. It is important that organizations keep their important information safe to avoid losing it.
Social media also requires a constant commitment to maintaining one’s presence there. It potentially reduces an organization’s productivity since employees spend more time on social media. At times, employees also spend much of their working time on social media, updating their profiles. Thus, these updates might have an adverse influence on the organization’s general performance.
In conclusion, social media is vital to organizations despite the threats that it may pose. Currently, most people are social media users; therefore, for an organization, it is important to be active in social media as well since such a presence widens the market for an organization.

About author
Linda works as an editor at https://essaysservice.com/essays/political/pros-and-cons-of-the-patriot-act.html. She has always enjoyed working with a variety of literature and being interested in new facts. In addition, she easily finds common ground with many people. She also received her master's degree from American University Washington

2020-03-21 05:43:19, views: 91, Comments: 0